PlayStation and Media8 selected Mauricio candela to shoot their latest campaign.
The shoot was in Miami, where 10 different locations and the idea behind was to capture people “LIVING IN A STATE OF PLAY”
Move over iphone5, Ipads and all that guff, for sure for me the most exciting development in previous years is the rise in crowdfunding. The thought that anybody can contribute to helping a regular person recognise their dream and bring it to life an ambition of theirs really inspires me. That could just be me with my hidden entrepreneurial desires trying to burst out but I really do find it an exciting avenue.
I must confess I had never actually heard about this story before the movie (which for a person that is interested in the world of advertising is pretty poor) however I can’t wait to see the movie. Its refreshing to see the immense power that advertising has, being used for something other than getting kids to anoy their parents in the hope of getting their hands on the new fad